Territory Maps · Field + studio
HoReCa route collision reset
We segment outlet archetypes, redefine exclusivity windows, and pilot a softer handoff model in two cities before national rollout.
What the engagement carries
- ·Outlet taxonomy workshop
- ·Pilot geography selection
- ·Sell-in scripts for reps
- ·Margin impact sandbox
- ·Distributor joint KPI sheet
- ·Retro after 60 days
Outcomes teams measure
- ·Cleaner outlet ownership per city
- ·Pilot metrics before national spend
- ·Reduced duplicate deliveries in test zones
Clarifications
Food safety audits?
We coordinate with your QA schedule but do not perform audits.
Data from distributors?
Requires NDAs; we provide standard templates.
Limitation?
Pilot success does not automatically scale — you fund rollout separately.